We built Business Sarthi so MSMEs stop losing on GeM — for reasons that have nothing to do with their product.
India’s Government e-Marketplace processes lakhs of crores of public procurement every year. Yet most capable suppliers — the very MSMEs the platform was designed to empower — lose bids because they can’t match the tender speed, the pricing intelligence and the compliance overhead of the top 5%. That is the gap we exist to close.
To make the GeM opportunity accessible, winnable and profitable — for every serious Indian supplier.
We do this by combining live tender intelligence, historical pricing analytics, buyer & competitor insights, AI-assisted bid drafting and a full operating ERP into one flat-priced platform — priced so that a two-person MSME can afford exactly the same intelligence a 500-crore enterprise uses.
Born inside GeM. Built for GeM sellers.
Business Sarthi was founded by a team that spent years bidding on GeM — winning some, losing more, and learning why. We saw the same pattern repeat across categories: sellers with better products and better prices losing to sellers with better information. Alerts that arrived a day late. Pricing benchmarks locked inside expensive consulting decks. Bid documents assembled by hand at 2 AM. Compliance certificates expiring the day the tender opened.
We built Business Sarthi to solve every one of those problems in one place — an always-on intelligence layer paired with an operating engine that runs the rest of your business. Two engines. One dashboard. Flat pricing. No per-seat tricks.
Four principles that shape every decision we make.
Data belongs to the seller
Your business data is yours. We never sell it, never share it with third parties, and never use PII for AI training. All model improvements use only anonymised, aggregated data.
Transparent, flat pricing
No per-seat fees. No per-tender credits. No hidden commissions on wins. What you see on the pricing page is what you pay — cancel any quarter.
Assistive, not autopilot
AI drafts, humans decide. Every bid you submit through Business Sarthi is reviewed and signed by you. Our AI is designed to make you faster — not to replace your judgement.
Independent of GeM
We are not affiliated with, endorsed by or partnered with GeM SPV or the Government of India. All tender data is sourced from publicly available government portals.